Why don’t most tech firms tell their client stories?
Especially when no other kind of marketing is better at attracting new clients.
Because it’s hard.
You have great clients, innovative solutions, and smart people. Brightr helps you turn all of that, with the help of GPT into beautiful client stories.
Takes only 15 minutes
Demo with founder on request
The Brightr platform lets tech consultancies easily create, manage, update and publish a steady stream of client stories.
Here's what we found when we did an analysis of 200 tech consultancies:
Too few client stories. Relative to how many successful projects they complete, most tech consultancies publish only a handful of stories.
Generic, dull storytelling. Case studies lack the technology/platform specifics, personal biography, and project specifics that bring a client story to life.
Over-reliance on case studies. Client stories are more effective than case studies, which are formulaic and to be honest, boring.
Non-professional appearance. Over-reliance on stock photography, walls of text, few graphics, non-compelling layout.
Lack of portability. Client stories never leave the consultancy website; from a marketing standpoint, this is a waste. From a sales standpoint, it’s a huge disadvantage.
Maybe you can relate? If so, we'd encourage you to try Brightr and give your business a system for consistently publishing great client stories - you can get started right now.
2023 WINNERS
2023 WINNERS
Brightr 2023 Award winners Announced!
The Brightr awards honor the best in client storytelling across a variety of industries.