THE CLIENT STORY PLATFORM FOR TECH CONSULTANCIES
Brightr Story Framework
Brightr's story creation wizard is based on a simple storytelling concepts: that great stories need key moments. The wizard also enables your Delivery, Sales, and Marketing teams to create stories together, and enshrine these in an internal story library.
The Experience Story Arc
KEY MOMENTS
The Moment of Trust
This is what it looks like when your project team shows up, how you make an initial connection with a client, and how you kick off a project.
How did you strike up a connection with the client? How did you kick off the project?
The Eureka Moment
It’s that split-second “oh, of course!” moment that comes after listening to and digesting a client’s problem.
When was the moment you realized the specific solution to the client’s problem?
The Red Moment
All change has friction. All meaningful projects experience a highpoint of doubt or uncertainty, and go “red.”
What was the “red” moment of this project? How did you get through it? How does your organization handle these types of situations?
The Ribbon Cutting Moment
This is what it looks like when you go live. Some project teams facilitate User Acceptance Testing (UAT), create high-fidelity training assets, provide post go-live hypercare, etc.
How did you prepare to launch this project? How did it go?
The Commercial Story Arc
KEY MOMENTS
The Introduction Moment
This is how you get clients. Usually based on reputation for (a) technology expertise and/or (b) strategic thinking. New clients can come via a personal reference, another client’s referral, a partnerships with a product company, a cold call, an incoming web lead, etc.
How did it go down this time?
The Deal Clarity Moment
That moment when the actual scope and cost of a project is understood on both sides.
What’s your methodology to build a scope? How long did it take to reach this understanding?
The ROI Moment
The moment after the project goes live, when it becomes clear the solution is working well and making a difference for the client.
When did you realize the solution had a positive impact for your client? How did it move the needle?
Want to See How It Works?
Demos are zero-pressure, founder led, and can be done in 15 minutes