Brightr Inspire
Use past client successes to build a powerful new lead generation system
You have a great client list, a talented team, and you’ve built innovative solutions. But how do you turn that into growth? Without overeliance on word-of-mouth, without wasting time on marketing, without burning your bridges through aggressive sales, and without losing your previous focus on client engagements?
Inspire has gotten results for leading boutique and mid-size technology consulting firms
“We thought we had tried every kind of lead gen available to consulting firms like Coastal, but Brightr has really pushed the envelope here; they have created a new kind of lead generation that blends content marketing and innovative outreach - we count on Inspire to grow revenue for Coastal”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.
Inspire gives you a new audience and hundreds of valuable leads within weeks
Brightr's Inspire Program blends a unique form of content marketing with innovative, multi-channel digital marketing campaigns to inspire your future customers and deliver them to you as qualified, high-value, mid-funnel opportunities .. and you get these leads in your inbox within weeks.
Time to value:
weeks not months
1
Design your “story audience”
Work with Brightr on a very special positioning exercise - define the key group and individual who will be most inspired to partner with you based on your story of success
2
Get your new Brightr story
We transform a case study of your firm's specialized expertise and record of delivering immense value to clients. Let our interviews and research create a inspiring story to tell future clients
3
Sit back and get high-value leads
Within a week, monitor a steady flow of new opportunities - story audience members who read your story - know when they read it, know exactly who they are, and contact them right away
Get more than 100 high-value Inspire MQLs (marketing qualified leads)
The Inspire program’s marketing qualified leads are individuals from within your curated Story Audience who we know have read your story. Learn who they are, exactly when they read your story, and contact them by email immediately - in a way that connects you, the story, and the reader.
Get more than 300 Inspire ELs (engaged leads)
In addition to tracking which members of your audience read your story, we also track who sees the “summary version” of your story in their email inbox. And as with MQLs, we let you know everything about the person, when they saw your story summary, and let you email them
Understand leads better than with traditional digital marketing & advertising
Inspire gives you the best of both worlds - the deep connection available through content marketing combined with the the metrics of digital advertising. Learn exactly when and how leads interact with your content - your Brightr client success story.
Get your story featured the Brightr Story Library
When you publish your Inspire story using our Story Publishing tool, it automatically becomes part of the Brightr Story Library, the G2 of the technology consulting sector. Buyers can find it by searching for industry expertise, technology expertise, or your firm name. Brightr Inspire stories are featured on the story library during their campaign.
Boost your brand to thousands on LinkedIn
The Inspire program is not just lead generation campaigns, it’s also a targeted brand exposure campaign. Make your firm broadly known for its area of specialized expertise. We publish a polished summary of your story on LinkedIn and using Inspire’s audience building and curation techniques, boost it to a highly specialized audience of 1,000 of qualified buyers.
Get a powerful content marketing asset: a Brightr client success story
With Inspire, tap into our experience publishing client stories to transform a forgettable case study into a compelling narrative - about smart innovative people solving difficult problems and creating value. Use Brightr’s industry expertise to polish your client success story into a shining gem of high-value content.
Get a mini lead conversion funnel using Calendly and optimization tracking built in
Your Inspire success story is more than just a superb piece of content marketing; we build your story as a conversion-optimized landing page, with a built-in analytics tacking and Calendly meeting booking - use your story to book meetings!
Get access to the Pro edition of Bright Story Editor
Inspire participants get lifetime access to the premium version of the Brightr Story Editor, an AI-enhanced “miico-CMS” purpose built to help services firm create, edit, and publish client success stories. Let your sales, marketing, and delivery teams collaborate on stories and publish an unlimited number of them.
Case study
”Brightr Inspire has been a godsend for Coastal”
Since working with Brightr - and being one of the early firms to leverage Inspire (formerly known as Brightr Magazine Campaigns) - Coastal has cemented its position as “the #1 Salesforce consulting partner in the world”, according to Salesforce founder. This is due in large part to a stellar team, including new CEO (and former CCO at Salesforce), Eric Berridge. But we also like to think Inspire played its part. Eric inherited a talented team but an enormous payroll too, and even with his substantial connnections, it was not small effort to create new business. The problem wasn’t that Coastal was unknown or their work wasnt considered excellent - it was. The problem was the prospects were not yet inspired. They were too busy with their own businesses. Brights Inspire tackled this problem head on for Coastal. And the result have been spectacular.
3 key client relationships with prior Coastal clients reactivated
$186,000 in new revenue opportunities for sales team
6 best-in-class Brightr success stories on the Story Library
Get Brightr Inspire today!
Limited offer
Are you ready to grow your business, let thousands of new buyers know your brand, and give your sales team hundreds of new leads? Sign up today to lock in a special promotional offer:
We will write your Brightr Inspire story for you (value: $1,500)
We will provide a complimentary lead cultivation consultation package (value: $500)
We will discount the fee by $1000, from $3,500 to $2,500 (value: $1,000)
Book this deal online to lock in the benefits (total value $3,000)
Not ready yet? Explore on a call instead
If you are still in the consideration stage and comfortable paying the full price, we would love to speak with you. Let’s discuss your options and decide whether the Inspire program is right for you
Frequently Asked Questions
Do you guarantee your results?
How do you build the audience?
Can we make adjustments during the execution of the campaigns?
Can we approve the audience and the story?
Our clients are inspired by Brightr Inspire
“We thought we had tried every kind of lead gen available to consulting firms like Coastal, but Brightr has really pushed the envelope here; they have created a new kind of lead generation that blends content marketing and innovative outreach - we count on Inspire to grow revenue for Coastal”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.
“We count on Inspire to grow revenue for Coastal”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.
“We thought we had tried every kind of lead gen available to consulting firms like Coastal, but Brightr has really pushed the envelope here; they have created a new kind of lead generation that blends content marketing and innovative outreach”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.
“We thought we had tried every kind of lead gen available to consulting firms like Coastal, but Brightr has really pushed the envelope here; they have created a new kind of lead generation that blends content marketing and innovative outreach - we count on Inspire to grow revenue for Coastal”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.
“We count on Inspire to grow revenue for Coastal”
Dawn Pressentin
Director of Marketing and GTM
Coastal Inc.